Over the past few months I have thought more about marketing as a discipline than at any other time in my many years in the profession - I spend a lot of time talking to clients and reading up on the subject.  And I've identified a few common beliefs or mis-beliefs that I've started to label ‘myths of marketing'.  Of course I'm not claiming to be the first to coin this phrase, but this is my own personal take on the subject!

Over the next few weeks of the 'Off the Edge' blog I'm going to tackle each one in turn to see if I can do my bit to dispel the myth and help improve marketing practice among my readers at least.  So far I have identified 7 myths on my hit list - but as I warm to my theme I may well uncover a few more and I reserve the right to add new myths as I go along!  Today my top 7 myths of marketing, in no particular order, are:

1. Advertising and marketing are the same thing.
2. Customers don't like being contacted too often.
3. You have to have the best product to be number one.
4. In a big enough market you can't fail.
5. Marketing is expensive - except on the internet.
6. Doing anything is better than doing nothing.
7. The lowest price will always win.

Hopefully you recognise some of these too - or maybe you know of others.  When the pressure is on we can all slip into this way of thinking, but over the coming weeks I'll do my best to pull them apart and dispel the myths.  Please feel free to add your own myths or comments to the blog as we go along!