Original post : Feb 7, 2015

Achieving goals takes practice

Practice hitting the target

Where did January go? I’m already staring the middle of February in the face but it feels like Christmas was 5 minutes ago!

For many of us, by the time we get to February the New Year resolutions are history – broken and scattered on the floor. I admit I'm struggling to meet the aspirations I had as 2015 set sail, but this year I am focused on the goals and determined to be kinder to myself if I don’t succeed immediately.

That’s the thing with goals – they are there to inspire us to achieve, but have to be challenging. Only minor goals (such as the January Dryathalon – which I didn’t even attempt by the way) would have been achieved by February.

I need to be prepared to put in the practice if I want to hit the bullseye!

To achieve a goal you need to have a plan

Maybe, like us, you did take stock of your strategies and plans in January. Looked at what you had achieved in 2014. What went well, what didn’t go to plan and, most importantly, what goals you want to set for 2015. We dusted off our marketing plan and re-built it for the year ahead.

We took some of our own advice and identified:

  • Where we are now
  • Where we are going
  • How could we get there
  • Which way is best, and
  • How we will know when we’ve arrived

The plan we have built has the same long-term goals (looking 5 years out), but has a significantly different marketing strategy to achieve it. That’s because, having had our best year ever, we are clearer about which areas have the greatest potential and which we should focus the greatest effort on. We've practiced and are getting better!

There’s no reason this has to happen in January of course, it’s just a convenient moment in time when you may be inspired by the change of date from the old year to the new. It’s well worth doing at any time to break you out of the cycle of being extremely busy doing what you’ve always done – because you know that only gets you what you’ve always got!

Practice getting closer to the target

Rather than being dispirited by broken resolutions we’ve learned to see achieving our goals like target practice in archery: the goal/target stays the same and we have to get better at getting the arrows nearer to the bullseye. One day we’ll be skilled enough to hit the middle consistently (not just by lucky fluke)!

If you’re struggling to find the right strategy to hit your goals maybe we should have a chat? Helping companies to make their marketing happen to more consistently hit the target is still core to our plan. Could we help you?


Sharon WildingSharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small. As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance. You can connect with Sharon on Google+, LinkedIn, Facebook and Twitter.


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