Off the Edge : News
Off the Edge is a marketing blog written by Sharon Wilding and Jim Hunt of THE PURPLE EDGE and occasional featured guest authors. It aims to provide thought-provoking and useful content on marketing and business issues. Please feel free to comment on our musings, and if there are subjects you want to discuss further then please get in touch.
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Since I first wrote about the Government’s Growth Voucher scheme I have seen the sum total of ZERO publicity about it (except in the emails to the registered advisors). I can’t believe they will successfully get rid of the £30m budget they have for the programme at this rate!
On the plus side, however, we have our first client with a voucher to spend, which has helped us understand a lot more about the process.
To recap, Growth Vouchers are part of a research programme aiming to find out if small businesses grow faster when they take strategic advice in key business areas: HR, IT, Leadership, Finance and, of course, Marketing. You have to be in England, been trading for at least one year, have 49 employees or less and have not sought strategic advice in the last 3 years.
You apply online and, if you meet the qualifying criteria, you are randomly assigned to an online questionnaire or a face-to-face interview to identify which business area you would benefit fr [read on...]