Off the Edge : News

Off the Edge is a marketing blog written by Sharon Wilding and Jim Hunt of THE PURPLE EDGE and occasional featured guest authors. It aims to provide thought-provoking and useful content on marketing and business issues. Please feel free to comment on our musings, and if there are subjects you want to discuss further then please get in touch.

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Past Blogs

Nov 2013

How much should a website cost you?

Nov 28, 2013 21:48

You want a (new) website. But what should you pay? £500? £1,000? £5,000? Does it make sense to try...

Good, cheap, fast - can you be all 3?

Nov 8, 2013 16:37

A friend sent me this photo, thinking I might appreciate the sentiment, and I do! We're always...

Are You Avoiding Business?

Nov 1, 2013 19:51

You probably know where more business is but are you avoiding it?

Oct 2013

More power to your teaspoon

Oct 25, 2013 16:35

Ideas can come from anywhere, from any conversation or mundane daily happening. Many ideas go as...

Dealing with overwhelm - in life & your marketing!

Oct 10, 2013 17:11

This week we bring you a slightly different perspective on how you can improve the way you manage...

Let Customers Choose to Buy More

Oct 6, 2013 21:08

Choice can do interesting things. How to use choice tohelp customers buy.

Sep 2013

The blinkered website owner

Sep 24, 2013 11:57

If you’re like 90%+ of other website owners then you’ve got blinkers on. It’s not a special club...

People - The Forgotten P of Marketing

Sep 17, 2013 21:06

People are often overlooked in the marketing plan but your people and how they deliver the brand...

The power of controversy

Sep 4, 2013 12:14

Who said "there's no such thing as bad publicity?" It's clearly nonsense of course - there are some...

Aug 2013

Is fear holding you back?

Aug 27, 2013 08:39

Did you watch the BBC Three series 'The Call Centre'? I've got them recorded and have only watched...

Is consistency in marketing important?

Aug 18, 2013 20:22

Yes it is. And I'll say that every time you ask me (see what I did there?). The question arose a...

5 things to do to boost your web performance

Aug 9, 2013 16:02

Continuing this little mini series on websites, I thought I'd share with you the 5 things you need...

No one cares about you

Aug 2, 2013 15:02

In your marketing communication remember no one cares about you or your business. They only care...

Jul 2013

You don't need a website!

Jul 23, 2013 12:50

"Nurse! Nurse!" I can hear you cry. "Mr Hunt's out of bed again!!" But no, really, it's completely...

Top 3 Holiday Jobs

Jul 16, 2013 19:00

Not everyone, but many of us, experience a bit of a lull across the summer as holidays become the...

We're not a charity you know!

Jul 3, 2013 22:04

Summer brings with it a rash of sponsored events - regular demands from kids, friends, colleagues...

June 2013

How persuasive are you being?

June 27, 2013 20:22

Hearing an estate agent friend of mine talking about the importance of 'social proof' in selling...

The value is in implementation

June 14, 2013 13:13

Information is cheap these days - usually free in fact! Whatever you want to do you can find...

LinkedIn Endorsements - A nice idea gone bad?

June 9, 2013 22:58

Why endorse someone you don't know?

May 2013

Create a NOT to do list

May 30, 2013 17:46

A shortage of ideas is rarely the problem when it comes to marketing. A bigger problem, I observe...