<?xml  version="1.0" encoding="iso-8859-1"?><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns="http://purl.org/rss/1.0/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel rdf:about="http://www.thepurpleedge.co.uk/blogrss.rhtm/blog"><sy:updatePeriod>daily</sy:updatePeriod><sy:updateFrequency>2</sy:updateFrequency><sy:updateBase>2002-09-01T00:00Z</sy:updateBase><title>Off the Edge</title><description>Articles from The Purple Edge</description><link>http://www.thepurpleedge.co.uk/</link><dc:publisher></dc:publisher><dc:creator></dc:creator><dc:rights>Copyright (c) 2012 The Purple Edge</dc:rights><dc:date>2012-05-19T06:09:00+00:00</dc:date><items><rdf:Seq><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/662362/marketing_planning_-_getting_started.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/661773/everyone_needs_at_least_a_one-page_marke.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/661375/grab_your_target_s_attention_-_lessons_f.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/661203/give_your_writing_a_kiss.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/661025/just_say_no_-_being_cruel_to_be_kind_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/660947/increase_your_earnings_by_breaking_away_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/660294/social_media_-_again_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/659444/when_you_re_on_top_there_s_only_one_way_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/659025/do_you_believe_in_marketing_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/657696/10_reasons_to_use_linkedin.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/657607/learn_something_-_read_a_book_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656554/john_terry_fabio_capello_and_the_value_o.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656414/making_a_virtue_out_of_weakness.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656208/would_video_help_your_business_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/655215/is_marketing_on_your_list_of_resolutions.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/654852/social_media_-_necessity_or_luxury_for_b.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/654309/santa_stop_here_-_where_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653821/happy_e-christmas_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653233/marketing_is_a_dirty_word.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653055/measure_marketing_effectiveness.rhtm"/></rdf:Seq></items></channel><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/662362/marketing_planning_-_getting_started.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/662362/marketing_planning_-_getting_started.rhtm</link><title>Marketing Planning - Getting Started</title><description>
<![CDATA[Following on from my last blog on the one page plan I did promise to give some extra help on how to go about developing your plan - having warned you that it's the thinking that goes into creating the one-pager that is important.]]>
</description><dc:date>2012-05-16T12:35:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/661773/everyone_needs_at_least_a_one-page_marke.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/661773/everyone_needs_at_least_a_one-page_marke.rhtm</link><title>Everyone needs at least a one-page marketing plan</title><description>
<![CDATA[I recently spent a day creating a training course on marketing planning that I was to deliver for another organiser. The course was cancelled but fortunately my time was not wasted -I created my very own one-page marketing plan template.]]>
</description><dc:date>2012-05-02T21:31:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/661375/grab_your_target_s_attention_-_lessons_f.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/661375/grab_your_target_s_attention_-_lessons_f.rhtm</link><title>Grab Your Target's Attention - Lessons from Kent 2020</title><description>
<![CDATA[If you're manning a stand at an exhibition think about how you are going to start that all important conversation with the visitors. Most stand-jockeys don't!]]>
</description><dc:date>2012-04-25T17:27:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/661203/give_your_writing_a_kiss.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/661203/give_your_writing_a_kiss.rhtm</link><title>Give your writing a KISS</title><description>
<![CDATA[When writing copy for your website, brochure, leaflet etc. Don't make reading and understanding what you are writing a labour of love for the reader.]]>
</description><dc:date>2012-04-18T10:33:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/661025/just_say_no_-_being_cruel_to_be_kind_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/661025/just_say_no_-_being_cruel_to_be_kind_.rhtm</link><title>Just say no - being cruel to be kind!</title><description>
<![CDATA[When my boss at BT, the Marketing Director, received calls from sales people (mainly marketing agencies) he would always say, &quot;You need to speak to Sharon. She makes those decisions. Here's her number.&quot; ]]>
</description><dc:date>2012-04-10T20:27:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/660947/increase_your_earnings_by_breaking_away_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/660947/increase_your_earnings_by_breaking_away_.rhtm</link><title>Increase your earnings by breaking away from time-based pricing</title><description>
<![CDATA[What do the self-employed call Bank Holiday Monday? Q  Monday! Right before the Easter break seems a good time to revisit this article (and joke) from a year ago. Pricing by the hour for services was a subject that struck a chord with many of you.]]>
</description><dc:date>2012-04-05T18:17:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/660294/social_media_-_again_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/660294/social_media_-_again_.rhtm</link><title>Social media - again!</title><description>
<![CDATA[Today, to earn some useful CPD time to preserve my Chartered Marketer qualification, I attended a Chartered Institue of Marketing webinar about Facebook for Business. ]]>
</description><dc:date>2012-03-21T17:36:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/659444/when_you_re_on_top_there_s_only_one_way_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/659444/when_you_re_on_top_there_s_only_one_way_.rhtm</link><title>When you're on top there's only one way to go........</title><description>
<![CDATA[Why is Tesco doing badly?]]>
</description><dc:date>2012-03-16T18:55:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/659025/do_you_believe_in_marketing_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/659025/do_you_believe_in_marketing_.rhtm</link><title>Do you believe in marketing?</title><description>
<![CDATA[I came across this question posed in a LinkedIn discussion group recently: &quot;How would you persuade a struggling business owner that doesn't believe in marketing? What would be your main arguments?&quot; Of course I could not resist answering!]]>
</description><dc:date>2012-03-07T20:10:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/657696/10_reasons_to_use_linkedin.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/657696/10_reasons_to_use_linkedin.rhtm</link><title>10 reasons to use LinkedIn</title><description>
<![CDATA[Unless you've been hiding underground for the past couple of years you can't have missed the chitter chatter about all things social networking. Facebook, Twitter and YouTube get a lot of mentions, but among businesses the interest is now in LinkedIn]]>
</description><dc:date>2012-02-23T17:37:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/657607/learn_something_-_read_a_book_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/657607/learn_something_-_read_a_book_.rhtm</link><title>Learn something - read a book!</title><description>
<![CDATA[If you want to really understand a subject ditch the internet and curl up with a good book.]]>
</description><dc:date>2012-02-17T18:22:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656554/john_terry_fabio_capello_and_the_value_o.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/656554/john_terry_fabio_capello_and_the_value_o.rhtm</link><title>John Terry, Fabio Capello and the value of England's brand</title><description>
<![CDATA[Having a strong and valuable brand means living your brand every day]]>
</description><dc:date>2012-02-07T12:58:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656414/making_a_virtue_out_of_weakness.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/656414/making_a_virtue_out_of_weakness.rhtm</link><title>Making a virtue out of weakness</title><description>
<![CDATA[Trust is one of the most important factors in our decisions to buy. Do we trust the company to deliver??Can the product be trusted to work? What if things go wrong - can we trust that our problems will be put right??]]>
</description><dc:date>2012-02-01T22:07:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656208/would_video_help_your_business_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/656208/would_video_help_your_business_.rhtm</link><title>Would video help your business?</title><description>
<![CDATA[Guest blog on the power of video from Iain McBride: This is my take on video as a way of getting publicity with videos on the web and Youtube, but first I'd like to?add my brief thoughts to the social media debate. ]]>
</description><dc:date>2012-01-26T12:52:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/655215/is_marketing_on_your_list_of_resolutions.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/655215/is_marketing_on_your_list_of_resolutions.rhtm</link><title>Is marketing on your list of resolutions this New Year?</title><description>
<![CDATA[Has reality already set in - or are you determinedly sticking to your New Year Resolutions (assuming you make any of course)? Is making time for your marketing planning and implementation defeating you yet again?]]>
</description><dc:date>2012-01-16T19:43:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/654852/social_media_-_necessity_or_luxury_for_b.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/654852/social_media_-_necessity_or_luxury_for_b.rhtm</link><title>Social Media - Necessity or Luxury for B2B?</title><description>
<![CDATA[As social networks grow in number and members, so the pressure on businesses grows too. For many business owners, keeping social network profiles up to date and regularly populated with stimulating content presents an increasing strain on resources.]]>
</description><dc:date>2012-01-10T19:38:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/654309/santa_stop_here_-_where_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/654309/santa_stop_here_-_where_.rhtm</link><title>Santa Stop Here - Where?</title><description>
<![CDATA[It's a good thing Santa doesn't rely on Google to get to every house on his round - he'd spend most of his time driving around lost I reckon. What puzzles me is why so many businesses are relying on Google to help customers find them.]]>
</description><dc:date>2011-12-22T16:24:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653821/happy_e-christmas_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/653821/happy_e-christmas_.rhtm</link><title>Happy e-Christmas! </title><description>
<![CDATA[There's no doubt about it, e-everything has transformed the way we do business. We have email, e-newsletters, ecommerce - and lots of things that don't begin with e but are still electronic. Have we gone too far?]]>
</description><dc:date>2011-12-14T16:49:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653233/marketing_is_a_dirty_word.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/653233/marketing_is_a_dirty_word.rhtm</link><title>Marketing is a dirty word</title><description>
<![CDATA[We got involved in a bizarre discussion recently - the details of which I will keep to myself to protect all concerned - but the nub of which boiled down to a challenge to describe all the business issues that we address without mentioning marketing.]]>
</description><dc:date>2011-12-01T22:46:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653055/measure_marketing_effectiveness.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/653055/measure_marketing_effectiveness.rhtm</link><title>Measure Marketing Effectiveness</title><description>
<![CDATA[Test. Measure. Adjust. Repeat. Make sure your marketing is effective.]]>
</description><dc:date>2011-11-25T16:34:00+00:00</dc:date></item></rdf:RDF>
