<?xml  version="1.0" encoding="iso-8859-1"?><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns="http://purl.org/rss/1.0/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel rdf:about="http://www.thepurpleedge.co.uk/blogrss.rhtm/blog"><sy:updatePeriod>daily</sy:updatePeriod><sy:updateFrequency>2</sy:updateFrequency><sy:updateBase>2002-09-01T00:00Z</sy:updateBase><title>Off the Edge</title><description>Articles from The Purple Edge</description><link>http://www.thepurpleedge.co.uk/</link><dc:publisher></dc:publisher><dc:creator></dc:creator><dc:rights>Copyright (c) 2012 The Purple Edge</dc:rights><dc:date>2012-02-06T06:15:00+00:00</dc:date><items><rdf:Seq><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656414/making_a_virtue_out_of_weakness.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656208/would_video_help_your_business_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/655215/is_marketing_on_your_list_of_resolutions.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/654852/social_media_-_necessity_or_luxury_for_b.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/654309/santa_stop_here_-_where_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653821/happy_e-christmas_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653233/marketing_is_a_dirty_word.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653055/measure_marketing_effectiveness.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/652752/marketing_is_dead_-_what_s_next_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/652452/are_you_as_good_as_you_think_you_are_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/651936/the_great_marketing_secret_apparently_-_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/651564/don_t_waste_your_money_on_marketing_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/651437/lessons_from_club_wembley.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/650981/web_site_woe_blog_bother_and_email_error.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/650627/is_your_networking_working_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/650483/saving_money_on_marketing.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/649958/invisible_or_invincible_.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/649401/innovation_-_don_t_ask_your_customers_wh.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/648991/how_can_you_get_people_to_do_what_you_wa.rhtm"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/648255/it_can_pay_to_show_customers_a_good_time.rhtm"/></rdf:Seq></items></channel><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656414/making_a_virtue_out_of_weakness.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/656414/making_a_virtue_out_of_weakness.rhtm</link><title>Making a virtue out of weakness</title><description>
<![CDATA[Trust is one of the most important factors in our decisions to buy. Do we trust the company to deliver??Can the product be trusted to work? What if things go wrong - can we trust that our problems will be put right??]]>
</description><dc:date>2012-02-01T22:07:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/656208/would_video_help_your_business_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/656208/would_video_help_your_business_.rhtm</link><title>Would video help your business?</title><description>
<![CDATA[Guest blog on the power of video from Iain McBride: This is my take on video as a way of getting publicity with videos on the web and Youtube, but first I'd like to?add my brief thoughts to the social media debate. ]]>
</description><dc:date>2012-01-26T12:52:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/655215/is_marketing_on_your_list_of_resolutions.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/655215/is_marketing_on_your_list_of_resolutions.rhtm</link><title>Is marketing on your list of resolutions this New Year?</title><description>
<![CDATA[Has reality already set in - or are you determinedly sticking to your New Year Resolutions (assuming you make any of course)? Is making time for your marketing planning and implementation defeating you yet again?]]>
</description><dc:date>2012-01-16T19:43:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/654852/social_media_-_necessity_or_luxury_for_b.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/654852/social_media_-_necessity_or_luxury_for_b.rhtm</link><title>Social Media - Necessity or Luxury for B2B?</title><description>
<![CDATA[As social networks grow in number and members, so the pressure on businesses grows too. For many business owners, keeping social network profiles up to date and regularly populated with stimulating content presents an increasing strain on resources.]]>
</description><dc:date>2012-01-10T19:38:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/654309/santa_stop_here_-_where_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/654309/santa_stop_here_-_where_.rhtm</link><title>Santa Stop Here - Where?</title><description>
<![CDATA[It's a good thing Santa doesn't rely on Google to get to every house on his round - he'd spend most of his time driving around lost I reckon. What puzzles me is why so many businesses are relying on Google to help customers find them.]]>
</description><dc:date>2011-12-22T16:24:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653821/happy_e-christmas_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/653821/happy_e-christmas_.rhtm</link><title>Happy e-Christmas! </title><description>
<![CDATA[There's no doubt about it, e-everything has transformed the way we do business. We have email, e-newsletters, ecommerce - and lots of things that don't begin with e but are still electronic. Have we gone too far?]]>
</description><dc:date>2011-12-14T16:49:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653233/marketing_is_a_dirty_word.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/653233/marketing_is_a_dirty_word.rhtm</link><title>Marketing is a dirty word</title><description>
<![CDATA[We got involved in a bizarre discussion recently - the details of which I will keep to myself to protect all concerned - but the nub of which boiled down to a challenge to describe all the business issues that we address without mentioning marketing.]]>
</description><dc:date>2011-12-01T22:46:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/653055/measure_marketing_effectiveness.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/653055/measure_marketing_effectiveness.rhtm</link><title>Measure Marketing Effectiveness</title><description>
<![CDATA[Test. Measure. Adjust. Repeat. Make sure your marketing is effective.]]>
</description><dc:date>2011-11-25T16:34:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/652752/marketing_is_dead_-_what_s_next_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/652752/marketing_is_dead_-_what_s_next_.rhtm</link><title>Marketing is Dead - What's Next?</title><description>
<![CDATA[It's true that things seem to change more quickly these days - or is that just a sign of my age? No sooner have 'expert' writers denounced old-world marketing in favour of new media, than the latest studies show that customers are not so keen ...]]>
</description><dc:date>2011-11-16T14:41:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/652452/are_you_as_good_as_you_think_you_are_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/652452/are_you_as_good_as_you_think_you_are_.rhtm</link><title>Are you as good as you think you are?</title><description>
<![CDATA[When asked what sets them apart from their competitors many of our clients will reply &quot;our service&quot;. The trouble is, when pressed, they struggle to explain what exactly is so great about their service, or what evidence they have to back them up. ]]>
</description><dc:date>2011-11-08T19:06:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/651936/the_great_marketing_secret_apparently_-_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/651936/the_great_marketing_secret_apparently_-_.rhtm</link><title>The Great Marketing Secret, Apparently - Keywords</title><description>
<![CDATA[If you have a web presence, a website, social media, blog etc., you need to take charge of your keywords. ]]>
</description><dc:date>2011-10-28T10:07:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/651564/don_t_waste_your_money_on_marketing_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/651564/don_t_waste_your_money_on_marketing_.rhtm</link><title>Don't Waste Your Money On Marketing!</title><description>
<![CDATA[We're putting the final touches to one of our new training courses, Marketing on a Shoestring, and have been grappling with some of the thorny issues of cost, quality and results when it comes to marketing expenditure.]]>
</description><dc:date>2011-10-20T21:14:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/651437/lessons_from_club_wembley.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/651437/lessons_from_club_wembley.rhtm</link><title>Lessons from Club Wembley</title><description>
<![CDATA[Club Wembley manages the hospitality business for Wembley Stadium - and you might be forgiven for thinking this is so many worlds away from the day to day reality of most small-medium businesses that we can have little to learn from them. Not so ...]]>
</description><dc:date>2011-10-13T13:56:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/650981/web_site_woe_blog_bother_and_email_error.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/650981/web_site_woe_blog_bother_and_email_error.rhtm</link><title>Web site woe, blog bother and email errors</title><description>
<![CDATA[Some things make a marketer mad. Woeful web sites, bad blogs and email economy.  ]]>
</description><dc:date>2011-10-07T18:27:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/650627/is_your_networking_working_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/650627/is_your_networking_working_.rhtm</link><title>Is your networking working?</title><description>
<![CDATA[For many businesses networking is the single most powerful and most effective tool in their marketing kitbag. Getting out and meeting other businesses brings many rewards, but are you doing enough to maximise your returns?]]>
</description><dc:date>2011-09-22T11:06:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/650483/saving_money_on_marketing.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/650483/saving_money_on_marketing.rhtm</link><title>Saving Money On Marketing</title><description>
<![CDATA[Some great tips on approaches you can take to save money on your marketing.]]>
</description><dc:date>2011-09-18T20:31:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/649958/invisible_or_invincible_.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/649958/invisible_or_invincible_.rhtm</link><title>Invisible or invincible?</title><description>
<![CDATA[This week a guest blog from? QJ , The Inspirationist. Most of us, when we step outside our front door, are going off to meet with people and create some sort of impression. How do you ensure you make an impact and are remembered?]]>
</description><dc:date>2011-09-07T18:28:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/649401/innovation_-_don_t_ask_your_customers_wh.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/649401/innovation_-_don_t_ask_your_customers_wh.rhtm</link><title>Innovation - don't ask your customers what they want</title><description>
<![CDATA[The popular opinion is that you can't get real innovation ideas from talking to customers. We think it depends on the questions you ask them.]]>
</description><dc:date>2011-09-01T22:04:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/648991/how_can_you_get_people_to_do_what_you_wa.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/648991/how_can_you_get_people_to_do_what_you_wa.rhtm</link><title>How can you get people to do what you want them to?</title><description>
<![CDATA[Next tme I'm at the doctor I'm going to have to point out to them that their signs saying how many people missed appointments last month are probably making the situation worse not better. How can that be? Well, read on to find out!]]>
</description><dc:date>2011-08-23T11:06:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/648255/it_can_pay_to_show_customers_a_good_time.rhtm"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/648255/it_can_pay_to_show_customers_a_good_time.rhtm</link><title>It can pay to show customers a good time</title><description>
<![CDATA[Tough times call for tough decisions on where to spend our limited marketing funds. And investments in seemingly frivolous pursuits like sport or theatre may be the first for the chop. But think carefully before you cancel that regular knees up.]]>
</description><dc:date>2011-08-18T22:14:00+00:00</dc:date></item></rdf:RDF>
