<?xml  version="1.0" encoding="iso-8859-1"?><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns="http://purl.org/rss/1.0/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel rdf:about="http://www.thepurpleedge.co.uk/blogrss.rhtm/blog"><sy:updatePeriod>daily</sy:updatePeriod><sy:updateFrequency>2</sy:updateFrequency><sy:updateBase>2002-09-01T00:00</sy:updateBase><title>Off The Edge - The PurpleEdge blog</title><description>Recent blog entries from The Purple Edge</description><link>http://www.thepurpleedge.co.uk/index.rhtm</link><dc:publisher>sharon.wilding@thepurpleedge.co.uk</dc:publisher><dc:creator>sharon.wilding@thepurpleedge.co.uk</dc:creator><dc:rights>Copyright (c) 2010 The Purple Edge</dc:rights><dc:date>2010-07-29T19:44:00+00:00</dc:date><items><rdf:Seq><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/614524/innovate_or_die_.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/613031/social_networking_-_what_s_in_it_for_bus.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/612072/is_social_networking_for_you_.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/610205/are_you_charging_enough_.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/609252/do_you_have_time_for_marketing_.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/607880/using_pestle_in_your_marketing_plan.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/606685/cultivating_your_customer_contacts.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/605964/why_bother_with_a_marketing_plan_.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/605056/know_your_marketing_numbers.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/603458/what_business_are_you_in_.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/602522/why_most_marketing_fails.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/602079/marketing_online_-_should_you_do_it_your.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/601108/what_does_your_brand_say_about_you_.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/599877/marketing_myth_7_the_lowest_price_will_a.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/598524/my_christmas_gift_to_you.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/595771/marketing_myth_6_doing_something_is_bett.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/595029/marketing_myth_5_marketing_is_expensive_.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/593543/marketing_myth_4_in_a_big_enough_market_.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/592462/marketing_myth_3_you_have_to_have_the_be.rhtm?rss=yes"/><rdf:li resource="http://www.thepurpleedge.co.uk/blog/detail.rhtm/591794/lessons_from_english_wine.rhtm?rss=yes"/></rdf:Seq></items></channel><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/614524/innovate_or_die_.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/614524/innovate_or_die_.rhtm?rss=yes</link><title>Innovate ... or die?</title><description>
<![CDATA[
 
 
 
 
 
 
 
 Innovation is the lifeblood of the marketer &ndash; not just in promotions but across the whole marketing mix (that&rsquo;s also known as  ).&nbsp; Markets and customers change &ndash; and at a faster rate today than ever]]>
</description><dc:date>2010-07-27T07:52:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/613031/social_networking_-_what_s_in_it_for_bus.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/613031/social_networking_-_what_s_in_it_for_bus.rhtm?rss=yes</link><title>Social Networking - what's in it for businesses?</title><description>
<![CDATA[
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 The room was packed this Tuesday for the   event on  - thank you to all those who attended to hear me and Mark Zaretti of  aiming to open your minds to some of the possibilities]]>
</description><dc:date>2010-07-06T17:45:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/612072/is_social_networking_for_you_.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/612072/is_social_networking_for_you_.rhtm?rss=yes</link><title>Is social networking for you?</title><description>
<![CDATA[
 
 
 
 
 
 
 
 In preparing for the next seminar for the   I realised that at   we needed to stop sitting on the sidelines and dive in and see if we can really make social networking work for  .&nbsp; So we have created our own   - which]]>
</description><dc:date>2010-06-24T13:10:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/610205/are_you_charging_enough_.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/610205/are_you_charging_enough_.rhtm?rss=yes</link><title>Are you charging enough?</title><description>
<![CDATA[
 
 
 
 
 Pricing is an area of marketing that particularly fascinates me - particularly when we seem to act in unpredictable ways!&nbsp; In these austere times I read that it is mid-priced items that are suffering - the luxury goods market is]]>
</description><dc:date>2010-06-10T11:01:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/609252/do_you_have_time_for_marketing_.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/609252/do_you_have_time_for_marketing_.rhtm?rss=yes</link><title>Do you have time for marketing?</title><description>
<![CDATA[
 
 
 
 
 
 
 There is never enough time in business to do everything you feel you should be doing.&nbsp; Priorities have to be juggled and renegotiated every day.&nbsp; My clients struggle to find time to move their marketing activities]]>
</description><dc:date>2010-05-26T06:49:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/607880/using_pestle_in_your_marketing_plan.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/607880/using_pestle_in_your_marketing_plan.rhtm?rss=yes</link><title>Using PESTLE in your marketing plan</title><description>
<![CDATA[
 
 
 
 
 
 
 
 A new dawn for British politics, or the start of a period of increasing instability ending in another election. The commentators are divided on the likely success of our shiny new coalition government. Either way the]]>
</description><dc:date>2010-05-12T15:01:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/606685/cultivating_your_customer_contacts.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/606685/cultivating_your_customer_contacts.rhtm?rss=yes</link><title>Cultivating your Customer Contacts</title><description>
<![CDATA[
 
 
 
 
 
 When it comes to marketing communication the most basic piece of advice I can give anyone is to establish a customer and prospect database - and use it to stay in touch!&nbsp; The proliferation of media and tools&nbsp;that you can]]>
</description><dc:date>2010-04-29T09:46:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/605964/why_bother_with_a_marketing_plan_.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/605964/why_bother_with_a_marketing_plan_.rhtm?rss=yes</link><title>Why bother with a marketing plan?</title><description>
<![CDATA[
 
 
 
 Some might call it foolish, but this week I attempted to get 20&nbsp;small businesses to draft themselves a marketing plan in&nbsp;just 2 hours.&nbsp; The seminar was hosted by the&nbsp;Canterbury Christ Church University Small Business]]>
</description><dc:date>2010-04-15T15:45:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/605056/know_your_marketing_numbers.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/605056/know_your_marketing_numbers.rhtm?rss=yes</link><title>Know your (marketing) numbers</title><description>
<![CDATA[
 
 
 Clients either look at me with horror or stare glassy-eyed into the distance when I ask them about the numbers that drive their marketing decisions.&nbsp; And I recall at university that the &lsquo;analytical methods for marketing&rsquo;]]>
</description><dc:date>2010-03-31T09:18:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/603458/what_business_are_you_in_.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/603458/what_business_are_you_in_.rhtm?rss=yes</link><title>What business are you in?</title><description>
<![CDATA[
 
 
 
 
 
 Whether I'm coaching a new client in marketing or creating a programme for them,&nbsp;one issue that we focus on getting straight right up front is what business they are   in.&nbsp; As I boringly say time and time again, marketing]]>
</description><dc:date>2010-03-11T15:10:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/602522/why_most_marketing_fails.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/602522/why_most_marketing_fails.rhtm?rss=yes</link><title>Why most marketing fails</title><description>
<![CDATA[
 
 
 
 
 
 
 
 
 
 
 This week I'm delighted to welcome a guest blogger, Neil Edwards from  : The Marketing Eye If I had a pound for every time I&rsquo;d heard someone say: "we tried marketing once and it didn&rsquo;t work", I could have]]>
</description><dc:date>2010-02-22T17:28:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/602079/marketing_online_-_should_you_do_it_your.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/602079/marketing_online_-_should_you_do_it_your.rhtm?rss=yes</link><title>Marketing Online - Should You Do it Yourself?</title><description>
<![CDATA[
 
 
 
 
 I've just completed two Simply Better Marketing seminars for the Chartered Institute of Marketing and Business Link on this very subject, presenting with an expert in PPC&nbsp;(pay per click) and SEO (search engine optimisation), Luke]]>
</description><dc:date>2010-02-11T18:40:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/601108/what_does_your_brand_say_about_you_.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/601108/what_does_your_brand_say_about_you_.rhtm?rss=yes</link><title>What does your brand say about you?</title><description>
<![CDATA[
 
 
 
 Last week I had great fun running a branding clinic for small businesses local to me in Canterbury.&nbsp; It was a collaboration between the Chartered Institute of Marketing (for whom I am the Kent small business champion) and Canterbury]]>
</description><dc:date>2010-01-27T13:33:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/599877/marketing_myth_7_the_lowest_price_will_a.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/599877/marketing_myth_7_the_lowest_price_will_a.rhtm?rss=yes</link><title>Marketing Myth #7: the lowest price will always win</title><description>
<![CDATA[
 
 
 
 
 
 
 
 In the last of my 7 marketing myths I tackle pricing - a subject that&nbsp;has the potential to tie us all in knots, with most businesses being concerned about over-pricing and losing customers.&nbsp; In truth this fear means]]>
</description><dc:date>2010-01-12T09:21:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/598524/my_christmas_gift_to_you.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/598524/my_christmas_gift_to_you.rhtm?rss=yes</link><title>My Christmas Gift to You</title><description>
<![CDATA[
 
 
 
 
 
 
 
 
 
 If I could give you one thing as a present this Christmas it would be time. &nbsp;Not more of my time (although that might be good too) but more of your own time, to spend on your Marketing. &nbsp;I think time is the]]>
</description><dc:date>2009-12-15T18:19:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/595771/marketing_myth_6_doing_something_is_bett.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/595771/marketing_myth_6_doing_something_is_bett.rhtm?rss=yes</link><title>Marketing Myth #6: Doing something is better than nothing</title><description>
<![CDATA[
 
 
 
 No, no, no.&nbsp; I totally disagree - primarily on the basis that most decisions to 'do something' are taken on the hoof, reacting to an opportunity, without having done the thinking that will ensure the 'something' is targeted and]]>
</description><dc:date>2009-11-24T10:43:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/595029/marketing_myth_5_marketing_is_expensive_.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/595029/marketing_myth_5_marketing_is_expensive_.rhtm?rss=yes</link><title>Marketing Myth #5: Marketing is Expensive - except on the Internet</title><description>
<![CDATA[
 
 
 
 
 
 There is a common misconception that if you use the internet for your marketing it is going to be cheaper than other options.&nbsp; I think what people are really saying is that the internet has made some marketing activities much]]>
</description><dc:date>2009-11-09T15:22:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/593543/marketing_myth_4_in_a_big_enough_market_.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/593543/marketing_myth_4_in_a_big_enough_market_.rhtm?rss=yes</link><title>Marketing Myth #4: In a Big Enough Market You Can't Fail</title><description>
<![CDATA[
 
 
 
 
 
 
 Or do you just fail in a bigger way?&nbsp; The danger&nbsp;in a big market, i.e. one with lots of potential customers for the product or service you are offering, is that everything else is bigger too.&nbsp; That includes the]]>
</description><dc:date>2009-10-19T11:13:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/592462/marketing_myth_3_you_have_to_have_the_be.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/592462/marketing_myth_3_you_have_to_have_the_be.rhtm?rss=yes</link><title>Marketing Myth #3: You have to have the best product to be number one</title><description>
<![CDATA[
 
 
 
 Does the best product always win the most business/customers?&nbsp; A popular marketing buzzphrase is USP - unique selling point or proposition - but do buyers really seek uniqueness?&nbsp; It is easy to get hung up on uniqueness and]]>
</description><dc:date>2009-10-05T10:24:00+00:00</dc:date></item><item rdf:about="http://www.thepurpleedge.co.uk/blog/detail.rhtm/591794/lessons_from_english_wine.rhtm?rss=yes"><link>http://www.thepurpleedge.co.uk/blog/detail.rhtm/591794/lessons_from_english_wine.rhtm?rss=yes</link><title>Lessons from English Wine</title><description>
<![CDATA[
 
 
 
 
 
 
 
 
 Once again I am going &lsquo;off piste' and skipping the next instalment of Marketing Myths.&nbsp; I am following my heart rather than my head, because I just wanted to share my recent visit to Chapel Down Winery (]]>
</description><dc:date>2009-09-22T11:49:00+00:00</dc:date></item></rdf:RDF>