About THE PURPLE EDGE
At The Purple Edge we take a broad view of marketing, considering all aspects of the customer experience and your business to ensure that you are able to develop long-term and profitable relationships with your customers. In this way we help you avoid wasting money on communications that are not properly targeted.
Established in 2007 in Canterbury, Kent, The Purple Edge is run by Sharon Wilding. Through a growing network of carefully selected associates, or by 
working with your existing suppliers, The Purple Edge can help you develop and deliver the right strategies and plans to grow your business. You decide what level of support will suit you best from the range of Services on offer.
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Our Approach to Improving your Business Results
The first step is a free, no obligation, consultation to get to know each other and clarify your goals. We can then prepare a proposal on how we can help you to:
- Understand your customers and markets through business analysis.
- Create an effective marketing strategy against clear goals.
- Develop the plan that will achieve your goals within your budget.
- Manage the plan and required suppliers to successful execution.
- Learn what works best through regular measurement.
Your marketing strategy will determine how you gain competitive advantage in your market place. It will address how the quality of your product, the price and how easy you are to buy from will help you win and retain satisfied customers. Based around the 4 Ps of marketing, the marketing plan will ensure you have a comprehensive and relevant programme of marketing actions together with the right communications to ensure your message gets to the customers you are targeting.
Our terms of engagement are flexible to suit you - ranging from a one-off analysis and recommendations that you can take forward yourself, to full involvement as an extension of your in-house team.
Contact us now to discuss how we can help your business turn strategy into action.
