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About SHARON WILDING

The Purple Edge was set up in 2007 by Sharon Wilding, a highly qualified marketing professional.  She is a Chartered Marketer, has an MSc in Marketing, and more than 20 years experience at BT, an organisation with a worldwide reputation for excellent marketing. She believes passionately that small-medium sized businesses can and should benefit from some of the ideas and discipline from big-business to help win and retain customers - without the bureaucracy!  Read about some of her recent projects in The Purple Edge Customer Showcase.


Sharon is based in Canterbury and has earned a reputation for getting the most out of her time - as well as running her business she is kept on her toes by her husband, four demanding sons, one soppy dog and 8 friendly chickens.

What you can expect from Sharon:

  • Clear thinking - innovation and vision communicated in a straightforward manner.
  • Strong leadership - motivating, setting direction, getting the best from people.
  • Fast results - focused and pragmatic, prioritising well and taking action.
  • Controlled delivery - energetic but structured approach to project management.

As Head of Department at BT Sharon lead teams working in product development and launch, through in-life P&L and the management of marketing communications, working with business customers ranging from Soho, through SME to Global Multinationals to deliver outstanding results.  As Head of ICT propositions Sharon lead a project that brought £78m of new business for ICT managed solutions by focusing on building relationships with a neglected base of UK medium-sized customers.  Additionally, Sharon and her team delivered a 50% revenue growth over 2 consecutive years by developing propositions based on Cisco solutions targeted at and promoted to SME customers.  From 2005-2007 she was Chair of the BT Women's Network, driving for greater recognition and success for talented women.

The Purple Edge brought a structured and innovative approach to our marketing, which was fantastic. Now we have complete control over web site content, blogs and other updates and the tangible result is a more than tripling of traffic to the site.
Clive Newell, Managing Director, Halagen Ltd