About SHARON WILDING
The Purple Edge was set up in 2007 by Sharon Wilding, a highly qualified marketing professional. She is a Chartered Marketer, has an MSc in Marketing, and more than 20 years experience at BT, an organisation with a worldwide reputation for excellent marketing. She believes passionately that small-medium sized businesses can and should benefit from some of the ideas and discipline from big-business to help win and retain customers - without the bureaucracy! Read about some of her recent projects in The Purple Edge Customer Showcase.
Sharon is based in Canterbury and has earned a reputation for getting the most out of her time - as well as running her business she is kept on her toes by her husband, four demanding sons, one soppy dog and 8 friendly chickens.
What you can expect from Sharon:
- Clear thinking - innovation and vision communicated in a straightforward manner.
- Strong leadership - motivating, setting direction, getting the best from people.
- Fast results - focused and pragmatic, prioritising well and taking action.
- Controlled delivery - energetic but structured approach to project management.
As Head of Department at BT Sharon lead teams working in product development and launch, through in-life P&L and the management of marketing communications, working with business customers ranging from Soho, through SME to Global Multinationals to deliver outstanding results. As Head of ICT propositions Sharon lead a project that brought £78m of new business for ICT managed solutions by focusing on building relationships with a neglected base of UK medium-sized customers. Additionally, Sharon and her team delivered a 50% revenue growth over 2 consecutive years by developing propositions based on Cisco solutions targeted at and promoted to SME customers. From 2005-2007 she was Chair of the BT Women's Network, driving for greater recognition and success for talented women.
Peter Drucker, Marketing Guru