Approach diagramOur Approach

THE PURPLE EDGE can help you improve your business results.

The first step is a no obligation, discussion to get to know each other and clarify your goals - we do this for free but in return we ask that you support our chosen charity, The Kent Multiple Sclerosis Therapy Centre, with a donation of £40.

We'll give you immediate feedback on your current situation, but with the information gathered we can then prepare a proposal on how we can help you to:

  • Understand your customers and markets through business analysis
  • Create an effective marketing strategy against clear goals
  • Develop the plan that will achieve your goals within your budget
  • Manage the plan and required suppliers to successful execution
  • Learn what works best through regular measurement

Your marketing strategy will determine how you gain competitive advantage in your market place. It will address how the quality of your product, the price and how easy you are to buy from will help you win and retain satisfied customers. Based around the 4 Ps of marketing, the marketing plan will ensure you have a comprehensive and relevant programme of marketing actions together with the right communications to ensure your message gets to the customers you are targeting.

Our terms of engagement are flexible to suit you - ranging from a one-off analysis and recommendations that you can take forward yourself, to full involvement as an extension of your in-house team.

Contact us now to discuss how we can help your business turn strategy into action.

Analysis Strategy Planning Measurement
The service that The Purple Edge has given me has been outstanding, and they are always at the end of a phone or e-mail to help with any query big or small.
Davinia Skelton, Marketing Manager, Skelton Group Ltd