The starting point of any marketing strategy and plan - getting a clear picture of the type of customers you are targeting, how your offer meets their needs or wants, and who else you are competing with.
Using your own data and external sources of information we aim to learn as much as possible about what is going on in your company and in the market place at large. If necessary we will recommend and manage the process of carrying out market research to fill in gaps in your own data or knowledge.
Time spent getting the right depth of information up front makes each of the next stages much easier to carry out!
And while the first time you do this it might seem a major exercise, as you go round the loop you add to the body of knowledge, continually refining and enhancing each aspect of your marketing approach.
Contact us now to discuss how we can help your business turn strategy into action.
Janice Whatton, Castlewood Hotels