The marketing plan defines the activities that you will carry out in implementing your strategy. It helps to set yourself an appropriate budget in line with the objectives you have set in order to strike the right balance between challenging and realistic.
Working through the 4 Ps of Marketing (also know as the marketing mix), the plan will identify actions to be taken to improve the quality of the product in meeting customer needs, to offer the right price or price offers to make it attractive but profitable, to develop suitable places, or sales channels, to reach customers and, finally, to run effective promotions to stimulate brand awareness and sales leads.
THE PURPLE EDGE can work with your team to develop a simple and straightforward plan that will ensure your marketing strategy is implemented successfully within the budget you set.
Contact us now to discuss how we can help your business turn strategy into action.
Les Johnson, LJPM Ltd