The Purple Edge Group Coaching programme
12 Weeks to Amazing Marketing
You could be eligible for up to £1000 to put towards training to develop leadership skills from Skills South East. Ask us how.
Our most cost effective coaching solution. Join a small group of no more than 12 business people facing similar issues on a structured programme combining learning, application and peer review and support. This is not a passive programme! Led by your coaches Sharon Wilding and Jim Hunt of The Purple Edge, you will be actively involved in the process and challenged to apply it immediately to your own business and start to see the results. You should find everything here to help you decide if joining our group coaching programme is for you, but contact us if you do want to talk it through!
Benefits of group coaching
How the programme works
Programme structure
Who should attend where and when?
Price and how to book
What our clients say
Benefits of group coaching
- Structured programme tailored to the needs of the group
- Lively and rich learning environment
- Learn from coaches and peers
- Apply learning to your specific situation gaining feedback from coaches and peers as you go
- Very cost effective
- Timed to minimise the impact on the working day
This isn’t a marketing training course where you’ll be bombarded with information, some of it useful, then sent away wondering what to do next. This is an in-depth coaching programme where you will learn all the skills you need to invigorate your marketing AND apply these skills to your business, gaining support and feedback as you go. The knowledge and skills you gain can be used again and again in your business to keep it growing. Top
How the programme works
The programme is based around 6 modules, at two weekly intervals, designed to improve your skill and confidence in marketing for your business – while taking practical steps to implement what you have learnt. Each programme covers the key things you need to know to make your marketing more effective and bring you greater results.
Tailored to your needs
Before the programme starts you will be asked to complete a questionnaire to allow us to better understand your business, your priorities and your skill level. This will help us tailor the programme to the needs of the group.
Rich and effective Learning
Each module will include lecture sessions to explain the key themes and theories, workshop sessions to apply the principles to your own business, and review sessions to gain feedback from the coaches and your peers. 50% lecture, 50% workshop, 100% fun.
Relevant “homework” to cement your learning
During each module you will identify work to do in time for the next session. This may be doing something you have learned in the session or preparing information for use at the next module. All of it designed to develop your skills and to be applied to your business. Between modules you will have access to free telephone support if you need to discuss any issues or clarify any points.
On-going support
At the end of the programme you will continue to receive free telephone support for a further two weeks. If you would like to continue to benefit from expert advice and support after this period you can subscribe to one of our Marketer On-Call support packages. Top
Programme structure
Each programme is unique as it is tailored to the specific needs of the group but a typical programme might look like this:
Module 1 – Understanding Your Business
Identifying your value proposition. Being clear about what needs you are meeting or problems you are solving for your customers. Setting your objectives and goals to drive decision-making. Determining the right level of marketing investment for you.
Module 2 – Knowing Your Environment
Understanding how to analyse your competition and the marketing environment in which you are operating. Responding to the impact on your business and your plans. Learning simple techniques to crystallise the many factors effecting on your business. What can/should you do differently as a result of what you learn?
Module 3 – Evaluating and Developing Your Portfolio
Understanding product life cycles and the importance of product development. Evaluating the performance of your portfolio for profit maximisation and to drive investment decisions. The role and importance of branding. The differences between marketing products and services.
Module 4 – Developing Your Pricing and Sales approach
Understanding the psychology of pricing and buying behaviour. Evaluating different pricing strategies. Why most small businesses get it wrong. Why you are not charging enough and how to successfully increase your prices.
Module 5 –Promoting Your Business
The options open to you to promote your products. Choosing between the various options. Outbound vs. inbound marketing. Essential strategies for effective web sites, email marketing and social media. How to integrate activities and use traditional media more effectively. The importance of consistency and constancy in marketing.
Module 6 – Building Your Brilliant Marketing Strategy and Plan
Pulling it all together. How to use your skills to develop real, SMART (Specific, Measurable, Achievable, Realistic, Time framed) plans that you can immediately implement to grow your business. Top
Who should attend, where and when?
Any small business owner/manager who wants more customers, more sales and more profit. A team member looking to take on more of the responsibility for marketing in your company. Anyone who has considered marketing training but is concerned about being able to apply it to their business
Venue
The Purple Edge open enrolment Group Coaching Programme is run at venues chosen on the basis of facilities and ease of access and parking. See our Events section for the venue for our next programme.
The Group Coaching Programme can be run in-house as a single company programme or at business centres, innovation centres etc for groups of co-located companies.
Dates and times
See our Events section for the dates of the next Group Coaching programme.
Unless stated otherwise each session will start at 7.45 am for coffee and continental breakfast. The action begins at 8.00 am and will continue through till 10.00 am leaving you with plenty of time to either get back to work or continue discussions and networking. Top
Price and how to book
We know of no other Group Coaching Programme that offers such comprehensive training coupled with specific content tailored to your needs and with such high levels of support and direct application to your business.
Marketing training courses from reputable training companies can easily cost £500 per day. These will typically be fully taught and packed with theory or based on unrelated case studies. They’ll require you to take a day out of your busy schedule and require you to travel to them. They won’t be interactive with work based around your business needs. They won’t have additional work to help solidify your learning, they won’t provide on-going support and they won’t include expert and peer review of your ideas and proposals.
The Purple Edge Group Coaching programme provides all this at a venue close to you, at a time that allows you to continue to take care of business.
The price for this programme has been set to make it accessible to small businesses with discounts for early booking or facilities to spread payment. We believe that this is the most comprehensive and cost effective marketing training available to Kent’s small businesses.
So to recap we offer a Group Coaching Programme which comprises:
- 6 sessions spread over 12 weeks
- Content tailored to delegates needs
- Comprehensive subject matter
- Expert coaches, Chartered Institute of Marketing qualified and with almost 50 years industry experience
- Expert and peer review
- Local venue
- Free telephone & email support
- Continental breakfast
The price of the programme is £299 (inc VAT) with a £44 early bird discount for bookings 1 month in advance making it £255 (inc VAT) - or just £42.50 per session. Alternatively you can elect to pay in 3 monthly instalments of £99.99 by post-dated cheque.
Booking
Bookings for The Purple Edge Group Coaching Programme are on a first come first served basis but the good news is that reserving your place on this fantastic event is simplicity itself. Just email coaching@thepurpleedge.co.uk with “Group Coaching” in the subject field and your name, company name and how you’d like to pay.
Booking and payment must be made in advance by cheque payable to The Purple Edge Marketing Ltd and delegates must commit to the whole programme – there are no shortcuts to amazing marketing! Top
What our clients say
Comments from participants in recent workshops led by The Purple Edge:
“The Purple Edge is extremely knowledgeable and engaging and is able to get the message across to those who are new to marketing as well as those that are more experienced. Content is good, simple and accessible and very worthwhile”
Geoff Cooke, Krista HR
“The workshop format is so valuable, you can learn so much from others.”
Sandra Warham
“I gained some great ideas and resources for developing and promoting the company.”
Jenna Daniels, Contemporary Transport
“Extremely well delivered.”
Vickie Miles, The Linen Shed
For more client testimonials visit The Customer Showcase.
