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Marketing Strategy & Plan

The first steps in developing a sound marketing strategy and plan are to understand where you are, where you are going and as much as possible about the market you are operating in. On the basis of this analysis, selection and scheduling of marketing activities can be carried out with greater confidence.

The review will also take in your current marketing approach - identifying how well existing & historic marketing efforts are performing, and what short, medium and long term actions should be taken to improve results.

Strategy & planning options

We offer 3 basic levels of planning service - but are happy to talk about how we can meet your needs if your requirements are different.

  1. Basic Marketing Action Plan
  2. Standard Marketing Audit & Plan
  3. Enhanced Marketing Strategy & Plan

Your plan will be unique to your business, of course, but typically will include recommendations on:

  • Clarifying goals and objectives to prioritise and focus opportunities and activities
  • Sharpening marketing strategy to identify a clear plan of action
  • Brand positioning – competitor differentiation, delivering clear value to customers, ensuring a compelling marketing message in all collateral, promotions and face to face activities
  • Creating a 12 month timetable of action to achieve the objectives identified
  • Targets and measures for return on investment

You can take your plan and manage the activities yourself, in-house, or you can use the skills and resources of THE PURPLE EDGE to help you manage the implementation phase.

Option 1 – Basic Marketing Action Plan - £700 (+VAT)

The MARKETING ACTION PLAN takes a problem statement that relates to your business, and identifies the most important things you can do right now to address that problem.  Depending on the problem to be solved it may cover:

  • Budgeting – setting targets and investment requirements
  • Differentiation - stand out from the crowd
  • Segmentation - be the best in your niche
  • Customer experience - making it easier to do business with you
  • Pricing - creative ideas to boost revenues & profit
  • Email marketing - exploit this low-cost communication medium
  • Website - ways to make the internet work harder for you
  • Attracting business - using promotions effectively, e.g. PR, speaking opportunities, blogging

Your 12-month plan will be unique to your challenges for your business, and is created for you following an initial fact finding workshop.

The action plan will be delivered within one week of the workshop, providing expert advice developed specifically for your business which you can use right away.

Option 2 – Standard Marketing Audit & Plan - £1500 (+VAT)

A review of the current marketing approach and bespoke recommendations for improvement - identifying how well existing & historic marketing efforts are performing, and what short, medium and long term actions should be taken to improve results. Including recommendations on:

  • Clarifying goals and objectives to prioritise and focus opportunities and activities
  • Sharpening marketing strategy to identify a clear plan of action
  • Brand positioning – competitor differentiation, delivering clear value to customers, ensuring a compelling marketing message in all collateral, promotions and face to face activities
  • Creating a 12 month timetable of action to achieve the objectives identified
  • Targets and measures for return on investment

Following an initial 2 hour consultation meeting/workshop, and additional market analysis, the MARKETING AUDIT & PLAN will be delivered as a detailed written report, setting out a clear set of internal and external actions for the business. 

The report will be delivered within one week of the workshop.

Option 3 – Enhanced Marketing Strategy & Plan - £2,000 (+VAT)

An in-depth review and development of a comprehensive MARKETING STRATEGY & PLAN to include:

  • Market research (secondary) to estimate market size and value
  • Competitor analysis – evaluation of key strengths, weaknesses and strategy of main competitors
  • Internal analysis – to determine key internal strengths and weakness and resource availability
  • Clarifying goals and objectives to prioritise and focus opportunities and activities
  • Evaluation of potential growth strategies
  • Development of marketing strategy to support growth strategy
  • Brand positioning – competitor differentiation, delivering clear value to customers, ensuring a compelling marketing message in all collateral, promotions and face to face activities
  • Development of a 12 month plan to support implementation of the strategy  with cost estimates
  • Targets and measures for return on investment

Initial investigations will be followed by a 3 hour consultation meeting/workshop to check assumptions and gather information on the business. The marketing strategy & plan will be delivered as a detailed written report with clear set of internal and external actions for the business.

The report will be delivered within two weeks of the workshop.

Get in touch

Please contact us now to arrange a free initial consultation to determine if the MARKETING AUDIT & PLAN is the right option for your business.We do this for free, but we know you will get enormous value even from this introductory session, so in return we ask that you help us support our chosen charity, The Kent Multiple Sclerosis Therapy Centre, with a donation of £40.

I've had so many people compliment me on my newsletter - and more importantly more people contact me than did before! Having The Purple Edge manage the newsletter as well as the rest of our marketing activity makes it all totally painless. I love it!
Claire Burroughs, Managing Director, AnsaCom Ltd