Halagen working with
THE PURPLE EDGE
Summary of activity
Halagen provide high calibre, and very experienced finance directors (FDs) on a part-time outsourced basis which means that their clients get an astute business partner with powerful financial skills at a fraction of the cost of a full time FD.
"After two and half years of establishing the business, its reputation and brand, we realised that to take it to the next level a new focus on marketing and PR was required. Without the in-house expertise we obtained tenders from different outsourced marketing businesses. The Purple Edge response was an exact match and we engaged them." said Clive Newell.
THE PURPLE EDGE has been working with Halagen when required since December 2011 and over that time we have lead a number of activities on Halagen's behalf.
key activities have include:
- driving up LinkedIn presence and dramatically increasing referrals from LinkedIn to the Halagen website
- Design, creation and development of a new eMarketing platform
- Search engine optimisation
- Development of a Marketing Strategy which is driving up enquiries, leads and prospects
- Creation of new customer video testimonials
- Placement of articles in influential media such as the Kent Law Society website
Peter Drucker, Marketing Guru