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Halagen working with
THE PURPLE EDGE

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“The Purple Edge brought a structured and innovative approach to our marketing, which was fantastic. Of particular impact was the way they just knew how to mix digital media, public speaking, publishing articles and of course the website upgrade to maximum effect. We would never have reached this point without them. 

Another piece of crucial advice and guidance was to develop the website around a powerful content management system. Now we have complete control over web site content, blogs and other updates and the tangible result is a more than tripling of traffic to the site.

Clive Newell, Managing Director, Halagen Ltd 

Summary of activity

Halagen provide high calibre, and very experienced finance directors (FDs) on a part-time outsourced basis which means that their clients get an astute business partner with powerful financial skills at a fraction of the cost of a full time FD.

"After two and half years of establishing the business, its reputation and brand, we realised that to take it to the next level a new focus on marketing and PR was required. Without the in-house expertise we obtained tenders from different outsourced marketing businesses. The Purple Edge response was an exact match and we engaged them." said Clive Newell.

THE PURPLE EDGE has been working with Halagen when required since December 2011 and over that time we have lead a number of activities on Halagen's behalf.

key activities have include:

  • driving up LinkedIn presence and dramatically increasing referrals from LinkedIn to the Halagen website 
  • Design, creation and development of a new eMarketing platform
  • Search engine optimisation
  • Development of a Marketing Strategy which is driving up enquiries, leads and prospects
  • Creation of new customer video testimonials
  • Placement of articles in influential media such as the Kent Law Society website

 
 

   

Sharon and Jim definitely have passion and put across their subject well. I now know a lot more about LinkedIn although my IT skills are somewhat wanting!
Les Johnson, LJPM Ltd