AnsCom working with
THE PURPLE EDGE
Summary of activity
AnsaCom have been in business for 10 years and have enjoyed steady growth, mainly through extensive networking in the local area. Having started many marketing initiatives over that time, Claire Burroughs knows that not only do you need to know what activities to carry out, you also need to have someone you can rely on to make things happen.
"I have learned through bitter experience that I am not able to keep all our marketing on the go all by myself, yet I don't feel we need someone in-house full-time," said Claire Burroughs. "Using THE PURPLE EDGE is the perfect answer - I get highly-skilled resource for a part-time fee. Yet they feel like they are part of my team and are always quick to respond to what needs doing.
"Most importantly they ensure that me, the rest of the company and our other suppliers do their part too!"
THE PURPLE EDGE has been working with AnsaCom since July 2011 and have established a programme of regular communication with customers and prospects, as well as assisting with the enhancement of the website.
Ongoing activities include:
- Writing and issuing monthly newsletter (electronic & printed versions)
- Website updating and refreshing of content to improve conversion
- Search engine optimisation
- Regular review of strategy and plan against objectives
Janice Whatton, Castlewood Hotels