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Eve-olution & Gender IQ working with
THE PURPLE EDGE

eve-olution

"I have known Sharon for sometime in her role as Chair of the women's network in BT, when she set out on her own I was happy to engage her to help me in the marketing of Eve-olution.  She demonstrates a high level of commitment and enthusiasm for what we are trying to achieve and this, combined with her knowledge and expertise, make her a truly valuable addition to our team ."  
Tracey Carr, Founder, Eve-olution Ltd.

Summary of activity

Eve-olution Ltd had been successfully running the ‘Creative Female Leader' leadership seminar for 7 years, but in 2008 wanted to take a fresh look at their marketing in order to attract new customers.  Having updated the content of the seminar to build in her latest thinking on Gender IntelligenceTM, Tracey Carr was looking to outsource the marketing responsibility to free up her own time to devote to other areas of the business.

THE PURPLE EDGE was able to fulfil the marketing role on a part-time basis, working as an integral member of the Eve-olution team to create and execute the marketing strategy for the business.  The latest project is the launch of a whole new brand, Gender IQ, delivering on-demand training in managing talent and diversity to blue-chip companies.

Key activities included:

  • Writing and sending a monthly e-newsletter
  • Regular updating and enhancement of the website
  • E-mail campaigns promoting events and workshops
  • Defining product and pricing strategies
The Purple Edge brought a structured and innovative approach to our marketing, which was fantastic. Now we have complete control over web site content, blogs and other updates and the tangible result is a more than tripling of traffic to the site.
Clive Newell, Managing Director, Halagen Ltd