Eve-olution & Gender IQ working with
THE PURPLE EDGE
Summary of activity
Eve-olution Ltd had been successfully running the ‘Creative Female Leader' leadership seminar for 7 years, but in 2008 wanted to take a fresh look at their marketing in order to attract new customers. Having updated the content of the seminar to build in her latest thinking on Gender IntelligenceTM, Tracey Carr was looking to outsource the marketing responsibility to free up her own time to devote to other areas of the business.
THE PURPLE EDGE was able to fulfil the marketing role on a part-time basis, working as an integral member of the Eve-olution team to create and execute the marketing strategy for the business. The latest project is the launch of a whole new brand, Gender IQ, delivering on-demand training in managing talent and diversity to blue-chip companies.
Key activities included:
- Writing and sending a monthly e-newsletter
- Regular updating and enhancement of the website
- E-mail campaigns promoting events and workshops
- Defining product and pricing strategies
Janice Whatton, Castlewood Hotels