Mercery Court working with
THE PURPLE EDGE

 Mercery Court is the latest development of one of the most recognised buildings in Canterbury, now known to be one of the city’s oldest dwellings, with parts dating back to the early medieval period.  The old Boots the Chemist building on the corner of Mercery Lane and The Parade has been revealing secrets hidden for hundreds of years, while being developed into shops and eight spectacular apartments looking out to Canterbury Cathedral.

The Purple Edge was given the project of marketing the apartments by the developer Glengate Developments - assembling and managing a virtual team of independent creatives to develop the brand, the website, the brochures and a PR campaign.  As well as coordinating the designer, photographer and local artists to dress the retail unit window, a web optimisation campaign was implemented to establish the development in Google searches as quickly as possible.

Working together with local estate agents Strutt & Parker on behalf of the London-based development company, the marketing programme from The Purple Edge has successfully generated interest and sales from customers interested in city centre living.  Six of the eight apartments are now sold - with the last three being released in January 2010.  An application for the Kent Design Awards has also been submitted by The Purple Edge on behalf of Glengate - and Mercery Court was successfully short-listed for an award.