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Mercery Court working with
THE PURPLE EDGE

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"The Purple Edge has been invaluable in its planning, coordination and management of a first rate marketing campaign for our city-centre apartments. Sharon's lead role in the project has resulted in greater exposure and cost-effective media coverage which has very positively contributed to the awareness and success of this important project. Working with Sharon and The Purple Edge has been an absolute pleasure."
Paul Markham, Director, Glengate Developments

Summary of activity

Mercery Court is the latest development of one of the most recognised buildings in Canterbury, now known to be one of the city’s oldest dwellings, with parts dating back to the early medieval period.  The old Boots the Chemist building on the corner of Mercery Lane and The Parade has been revealing secrets hidden for hundreds of years, while being developed into shops and eight spectacular apartments looking out to Canterbury Cathedral.

THE PURPLE EDGE was given the project of marketing the apartments by the developer Glengate Developments - working with local estate agents Strutt & Parker to generate interest and sales from customers looking to live in the city centre.

THE PURPLE EDGE assembled and managed a virtual team of independent creatives to:

  • develop the brand, the website, and the brochures
  • carry out a local PR campaign following the historical significance of the site through to the unveiling of the finished apartments
  • create original artwork to dress the retail unit windows
  • promote the open days through local advertising
  • drive traffic to the website using Google Pay Per Click and natural search optimisation
  • enter the Kent Design Awards - where Mercery Court was successfully short-listed

All of the eight apartments are now sold.

If you are looking for a training course to be plain speaking, intuitive, positive, enjoyable and to end up with a robust, workable marketing plan then I can thoroughly recommend The Marketing Mindset training programme.
Craig Durrant, Truprint Media