Marketing Mindset Group Coaching Programme

It's been the best use of budget and time this year for me. Great value for money, exceptional training and fantastic advice.
Rachel Cowell, Justso Promotions

Our most cost effective coaching solution, designed not just to improve your marketing skills but to give you a new MARKETING MINDSET.

Join a small group of businesses on a structured programme combining learning, direct application to your business, peer review and support.

Now improved and updated!

We've made the programme work even harder to help you grow your business by extending the coaching support to cover a full 4 months:

• 6 group seminar modules - a 2-hour session each week for 6 weeks
• 1 group follow-up module - to review plans and maintain momentum
• 3 one-to-one mentoring sessions - to monitor progress and maintain focus
• Unlimited phone and email support for the duration of the programme

PLUS an additional FREE place on one of our 3-hour training courses:

• BONUS training seminar - Maximising the Business Potential of Your Website

If you would like to make a request for alternative dates, venues and timings please take 5 mins to fill out our survey by following this link.

Learn how to improve your marketing results

Read on for more details:

• Benefits of group coaching
• How the programme works
• Programme structure 
• Who should attend where & when?
• Price and how to book
• What our clients say

Benefits of group coaching

Stop wasting money on advertising. Stop wasting time on social media. Stop wasting effort on bad business.

Start selling your value. Start finding your ideal customers. Start doing REAL marketing.

The group Coaching Programme is designed to give you real marketing skills and more importantly a marketing mindset. Not only will you learn from your coaches but also from a new support group of like minded businesses determined like you to grow their businesses despite the economic conditions. 

The group coaching programme promises:

• Structured programme tailored to the needs of the group
• Lively and rich learning environment
• Learn from coaches and peers
• Apply learning to your specific situation gaining feedback from coaches and peers as you go
• Very cost effective
• Timed to minimise the impact on the working day
• One-to-one executive sessions to ensure that your learning is implemented in the "real world"

This isn’t a marketing training course where you’ll be bombarded with information, some of it useful, then sent away wondering what to do next. This is an in-depth coaching programme where you will learn all the skills you need to invigorate your marketing AND apply these skills to your business, gaining support and feedback as you go. The knowledge and skills you gain can be used again and again in your business to keep it growing.  Top

How the programme works

The programme is based around 10 modules, one per week, designed to improve your skill and confidence in marketing for your business – while taking practical steps to implement what you have learnt.  Each programme covers the key things you need to know to make your marketing more effective and bring you greater results. 

TAILORED TO YOUR NEEDS
Before the programme starts you will be asked to complete a questionnaire to allow us to better understand your business, your priorities and your skill level. This will help us tailor the programme to the needs of the group.

RICH AND EFFECTIVE LEARNING
Each module will include lecture sessions to explain the key themes and theories, workshop sessions to apply the principles to your own business, and review sessions to gain feedback from the coaches and your peers.  50% lecture, 50% workshop, 100% fun.

RELEVANT HOMEWORK TO CEMENT YOUR LEARNING
During each module you will identify work to do in time for the next session. This may be doing something you have learned in the session or preparing information for use at the next module. All of it designed to develop your skills and to be applied to your business. Between modules you will have access to free telephone support if you need to discuss any issues or clarify any points.

GROUP AND ONE-TO-ONE FOLLOW-UP
Following the taught part of the programme you will have a follow-up session with the group to present your marketing plan and get feedback from your peers. You will then have three one-to-one executive coaching sessions with Sharon or Jim to refine you plans and activities and keep your new marketing plan on track.

ON-GOING SUPPORT
At the end of the programme you will continue to receive free telephone support for a further two weeks. If you would like to continue to benefit from expert advice and support after this period you can subscribe to our Mindset Mentor package. Top

Programme structure

Each programme is unique as it is tailored to the specific needs of the group but a typical programme might look like this:

MODULE 1 - UNDERSTANDING YOUR BUSINESS
Being clear about what business you are in - benefits and value. Setting your objectives and goals to drive decision-making. Determining the right level of marketing investment for you.

MODULE 2 - KNOWING YOUR ENVIRONMENT
Understanding how to analyse your competition and the marketing environment in which you are operating.  Responding to the impact on your business and your plans. Learning simple techniques to crystallise the many factors effecting your business. What can/should you do differently as a result of what you learn?

MODULE 3 - CREATING, DEVELOPING & EVALUATING YOUR PORTFOLIO
Identifying your value proposition(s). Being clear about what needs you are meeting or problems you are solving for your customers. Understanding product life cycles and the importance of product development. Evaluating the performance of your portfolio for profit maximisation and to drive investment decisions. The role and importance of branding. The differences between marketing products and services.

MODULE 4 - DEVELOPING YOUR PRICING AND SALES APPROACH
Understanding the psychology of pricing and buying behaviour.  Evaluating different pricing strategies. Why most small businesses get it wrong. Why you are not charging enough and how to successfully increase your prices.

MODULE 5 - PROMOTING YOUR BUSINESS
The options open to you to promote your products. Choosing between the various options. Outbound vs. inbound marketing.  Essential strategies for effective web sites, email marketing and social media. How to integrate activities and use traditional media more effectively. The importance of consistency and constancy in marketing.

MODULE 6 - BUILDING YOUR BRILLIANT MARKETING STRATEGY & PLAN
Pulling it all together. How to use your skills to develop real, SMART (Specific, Measurable, Achievable, Realistic, Time framed) plans that you can immediately implement to grow your business.

MODULE 7 - REVIEWING YOUR COMPLETED PLAN
Communicating your plan and gaining feedback fro the coaches and your peers.

MODULES 8-10
One-to-one executive coaching sessions by telephone with a dedicated coach to review progress against your plan and maintain your momentum. 

BONUS
As an extra special bonus you will be given a place on a half-day training course worth £99 alone. - Maximising The Business Potential of your Website. If you're not happy with the amount of business your website is gaining for you then this course is the one for you.

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Who should attend, where and when?

Any small business owner/manager who wants more customers, more sales and more profit. A team member looking to take on more of the responsibility for marketing in your company. Anyone who has considered marketing training but is concerned about being able to apply it to their business.

VENUE
THE PURPLE EDGE open enrolment MARKETING MINDSET GROUP COACHING PROGRAMME is run at venues chosen on the basis of facilities and ease of access and parking. Hit the 'book now' button to see full details of locations and dates.

The MARKETING MINDSET GROUP COACHING PROGRAMME can also be run IN-HOUSE as a single company programme or at business centres, innovation centres etc. for groups of co-located companies.

DATES AND TIMES
Hit 'book now' to see the dates of currently scheduled MARKETING MINDSET GROUP COACHING PROGRAMMES.

Unless stated otherwise each session will start at 7.45 am for coffee and continental breakfast. The action begins at 8.00 am and will continue through till 10.00 am leaving you with plenty of time to either get back to work or continue discussions and networking.  Top

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Price and how to book

We know of no other Group Coaching Programme that offers such comprehensive training coupled with specific content tailored to your needs and with such high levels of support and direct application to your business.

Marketing training courses from reputable training companies can easily cost £500 per day. These will typically be fully taught and packed with theory or based on unrelated case studies. They’ll require you to take a day out of your busy schedule and require you to travel to them. They won’t be interactive with work based around your business needs. They won’t have additional work to help solidify your learning, they won’t provide on-going support and they won’t include expert and peer review of your ideas and proposals.

The MARKETING MINDSET GROUP COACHING PROGRAMME provides all this at a venue close to you, at a time that allows you to continue to take care of business.

The price for this programme has been set to make it accessible to small businesses with discounts for early booking or facilities to spread payment. We believe that this is the most comprehensive and cost effective marketing training available to Kent’s small businesses.

So to recap we offer a MARKETING MINDSET GROUP COACHING PROGRAMME which comprises:

• 10 sessions spread over 3 months
• Content tailored to delegates needs
• Comprehensive subject matter
• Expert coaches, Chartered Institute of Marketing qualified and with almost 50 years industry experience
• Expert and peer review
• Local venue
• Free telephone & email support
• Continental breakfast
• One-to-one follow-up

The Group Coaching Programme represents extraordinary value at just £900. Places are limited - contact us now to reserve your place.

BOOKING
Bookings for the MARKETING MINDSET GROUP COACHING PROGRAMME are on a first come first served basis and bookings can be made instantly via credit card or you can opt to be invoiced. Payment must be made before the course starts and delegates must commit to the whole programme - your place will be confirmed as soon as payment is received.

 If you need to cancel for any reason we will do our best to accommodate you on an alternative course, or refunds will be paid as follows:

• 30 days notice - full refund
• 14-29 days notice - 50% refund
• 0-13 days notice - no refund Top

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What our clients say

Read even more testimonials here!

Comments from participants in recent workshops led by THE PURPLE EDGE:

"I found this course to be hugely enjoyable but more importantly I found it invaluable to my business, I would highly recommend. Thank you The Purple Edge!"
Rob Stevens, Target Ink Ltd

"The Purple Edge really do change your business mindset for the better! I would definitely recommend the programme to other people."
Carrie Stay, Clockwork Moggy

"If you are looking for a training course to be plain speaking, intuitive, positive, enjoyable and to end up with a robust, workable marketing plan then I can thoroughly recommend The Marketing Mindset training programme."
Craig Durrant, Truprint Media Ltd

"The Purple Edge's Marketing Mindset course proved to be invaluable to my role at Milbrooke Printers. Jim and Sharon guide the group through each section of the Marketing bible (!) with amazing insight sharing their advice throughout. Thanks to this course, I have gained a better understanding of my market segments and the service they require from us. The business plan has encouraged a far more structured approach in all activities and I look forward to seeing the results very soon!"
Holly Osborn, Milbrooke Printers Ltd

"I would definitely recommend the Purple Edge Marketing Mindset coaching programme to any SME business which is looking to grow their business through better marketing."
Mark Best, MPR-IT Solutions Ltd

"For the SME who can't tell the difference between their USP, CSF or KPI, this course is essential. For those who think marketing is concerned primarily with promotion, this course is essential. If you think you know marketing, this course is probably essential. In a word: essential!"
Mark Gosbee, Hypnosis4business

"Whether you need guidance with your marketing strategy or you are a complete novice with the subject, this programme will without a doubt be of significant benefit to you and your business. You will learn the key elements you need to market effectively and you can throughout the course start to build your plan and pick out the parts that will work for you. Jim & Sharon offer great support and get you thinking outside the box, which can be difficult to do on your own."
Janice Whatton, Castlewood Hotels

"I now know what marketing really is. The course showed us that marketing isn't about pens and freebies, adverts and gimmicks. Those are only possible results of understanding your customers and potential customers. Jim and Sharon have showed us how to do this, and how to analyse the competition's strategies so that we can be focussed and effective in our approaches."
Joyce Sewell, Your Connection Ltd

"The concept of 'marketing' is a very daunting one and it's sometimes very difficult to "see the wood for the trees." The Purple Edge has armed me with the knowledge and confidence to look at and understand each section individually. I can now develop my company's approach to marketing in a wholly positive manner and put a little more faith in my endeavours. This course has revealed the secret to marketing...and it's not hard!"
Sam Boxall, The Art of Design Ltd

 “The Purple Edge is extremely knowledgeable and engaging and is able to get the message across to those who are new to marketing as well as those that are more experienced. Content is good, simple and accessible and very worthwhile”
Geoff Cooke, Krista HR

“The workshop format is so valuable, you can learn so much from others.”
Sandra Warham

“I gained some great ideas and resources for developing and promoting the company.”
Jenna Daniels, Contemporary Transport

“Extremely well delivered.”
Vickie Miles, The Linen Shed

For more client testimonials visit The Customer Showcase.