Marketing On a Shoestring

Times are hard and few of us have money to burn. We know that companies who continue to market themselves through the hard times are more successful. The challenge we face is making the most effective use of the limited marketing budget we have available.

Making the right decisions, though, can be incredibly difficult. There are literally thousands of promotional tools you can employ to get your message across. How do you make the right choices for your business?

This course aims to show you some techniques you can use to achieve great results from your marketing with no or low investment.

What you will learn

Setting realistic objectives. The research you can do to learn more about your market. Setting the right strategy. Free or low cost options for generating more business from existing customers. Low cost methods of getting new business.

Key elements:

• Understanding your customers and their drivers
• Setting a strategy for business growth
• Making the most of your existing customer relationships
• Decisions about which low cost activities are the best for your unique situation
• Checklist of low or no cost ways to promote your business
• 30 day action plan
• All our courses are 100% satisfaction guaranteed.

Who should attend?

• Anyone who isn't satisfied with their marketing results
• Anyone who is looking for new ideas to successfully grow their business
• Anyone who is prepared to go for growth - even in a downturn

When & where

• Weds 26th October 2011, 9.30am - 12.30pm
• Canterbury Innovation Centre
• Booking now closed

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