Maximising the Business Potential of your Website

Websites - aren't they great? Everyone has a website these days. They are easy to create with the free tools available or you can get someone to build one for you for at a reasonable price.

The funny thing is that, although having a website is essential for most businesses these days, many of them don't seem to pull their weight:

• They don't get found
• They aren't well targeted
• They aren't clear and easy to use
• They don't bring in business!

There are many reasons why most websites don't deliver but they fall into two categories:

1. They are not designed as part of an overall marketing strategy - the business owner is not clear about the objectives, the targetting, the messages, the usage, the integration with other marketing objectives.
2. They are not built to be marketing tools - they are not optimised effectively, they are not well written, they are not maintained and updated, they are not consistent, they are not integrated with other marketing initiatives.

This half day course can't promise to turn your site into the next Amazon but it will give you the information you need to make your website an effective marketing tool for your business.

What you will learn

Your website should be an effective marketing tool for your business. You will learn how to make sure that your site can be found by your ideal customers. How you can make Google love your site. How you can use pay per click advertising to help you be found without breaking the bank. How to write good website copy and organise your site most effectively. How to integrate with other media such as social media, blogging and email marketing. How to measure your results.Setting realistic objectives. The research you can do to learn more about your market. Setting the right strategy. Free or low cost options for generating more business from existing customers. Low cost methods of getting new business.

Key elements:

• Search engine principles and how to decide who finds you
• Optimising your site (SEO) - what's important and what isn't
• Writing for the web
• Google Places and your web site
• Pay per Click in the mix
• Blogging
• Email marketing
• Social media
• Measuring the effects
• All our courses are 100% satisfaction guaranteed.

Who should attend?

• Anyone who isn't satisfied with their website's performance
• Anyone who wants to improve their search engine ranking
• Anyone who feels that they could win more business on the internet but doesn't know where to start

When & where

• Bookings now closed
• Hall Place Enterprise Centre, Canterbury